Designing products that feel effortless — and scale with clarity.
I’m Bilal Muhammad — a Product Design Lead based in New York. I partner with product and engineering to turn complex workflows into simple, high-quality experiences across mobile, web, and TV.
Currently: Product Design Lead at Sage
Focus: UX architecture, interaction design, scalable UI systems
Open to: Remote roles, freelance projects, collaborations
My design philosophy
I design for clarity, confidence, and momentum.
Great product design isn’t just how something looks — it’s how quickly someone understands it, trusts it, and takes action.
My goal is to reduce friction, simplify decision-making, and create experiences that feel natural from the first interaction.
Clarity over complexity.
Remove noise. Keep the intent.
Systems over screens.
Build reusable patterns that scale.
Craft with speed.
Move fast — never ship messy.
What I do
I design products that scale — from strategy to systems.
I partner with product and engineering to turn complex problems into simple, high-quality experiences — designed to ship and built to scale.
Product strategy
Align goals, scope, and direction
UX architecture
Flows, IA, and journeys that make sense
Iteration
Ship, learn, improve continuously
Design systems
Tokens, components, consistency at scale
UI craft
Polish, hierarchy, interaction details
Prototyping
Fast iterations, real validation
How I work
My approach
Understand the problem
Align on goals, constraints, and what success looks like — so we solve the right thing.
Map the experience
Turn complexity into clear structure, flows, and journeys that feel intuitive.
Prototype fast
Validate direction early, move quickly, and build alignment through real interaction.
Design for scale
Deliver polished UI, reusable patterns, and clean handoff that teams can ship with confidence.
Tools & strengths
Toolbox
Whimsical
User flows, quick diagrams, structure
After Effects
Motion design for product storytelling
Photoshop
Image editing, mockups, visual polish
Illustrator
Icons, vector assets, brand graphics
Notion
Documentation, planning, async collaboration
Keynote
Storytelling decks, case study narratives
Hotjar
Behavior insights, heatmaps, decision support
Miro
Collaboration boards, ideation, journey mapping
Figjam
Workshops, mapping, alignment
Google Slides
Fast collaboration and stakeholder updates
Webflow
Responsive web builds, layout, interactions
Figma
UI design, prototyping, components, variables
At a glance
Impact across products and platforms
100+
Digital experiences crafted
10+
Years in product design experience
Mobile · Web · TV
Multi-platform experience
Cross-functional leadership
Design x Product x Engineering
Global footprint
U.S. + MENA collaboration
Systems mindset
Design tokens + component libraries
12+
Types of industries
Designed for teams at
Interested in working together?
Tell me a bit about what you’re looking for.
Designing products that feel effortless — and scale with clarity.
I’m Bilal Muhammad — a Product Design Lead based in New York. I partner with product and engineering to turn complex workflows into simple, high-quality experiences across mobile, web, and TV.
Currently: Product Design Lead at Sage
Focus: UX architecture, interaction design, scalable UI systems
Open to: Remote roles, freelance projects, collaborations
My design philosophy
I design for clarity, confidence, and momentum.
Great product design isn’t just how something looks — it’s how quickly someone understands it, trusts it, and takes action.
My goal is to reduce friction, simplify decision-making, and create experiences that feel natural from the first interaction.
Clarity over complexity.
Remove noise. Keep the intent.
Systems over screens.
Build reusable patterns that scale.
Craft with speed.
Move fast — never ship messy.
What I do
I design products that scale — from strategy to systems.
I partner with product and engineering to turn complex problems into simple, high-quality experiences — designed to ship and built to scale.
Product strategy
Align goals, scope, and direction
UX architecture
Flows, IA, and journeys that make sense
Prototyping
Fast iterations, real validation
UI craft
Polish, hierarchy, interaction details
Design systems
Tokens, components, consistency at scale
Iteration
Ship, learn, improve continuously
How I work
My approach
Understand the problem
Align on goals, constraints, and what success looks like — so we solve the right thing.
Map the experience
Turn complexity into clear structure, flows, and journeys that feel intuitive.
Prototype fast
Validate direction early, move quickly, and build alignment through real interaction.
Design for scale
Deliver polished UI, reusable patterns, and clean handoff that teams can ship with confidence.
Tools & strengths
Toolbox
Figma
UI design, prototyping, components, variables
Figjam
Workshops, mapping, alignment
Whimsical
User flows, quick diagrams, structure
Miro
Collaboration boards, ideation, journey mapping
After Effects
Motion design for product storytelling
Photoshop
Image editing, mockups, visual polish
Illustrator
Icons, vector assets, brand graphics
Notion
Documentation, planning, async collaboration
Keynote
Storytelling decks, case study narratives
Google Slides
Fast collaboration and stakeholder updates
Webflow
Responsive web builds, layout, interactions
Hotjar
Behavior insights, heatmaps, decision support
At a glance
Impact across products and platforms
10+
Years in product design experience
Global footprint
U.S. + MENA collaboration
Mobile · Web · TV
Multi-platform experience
100+
Digital experiences crafted
Systems mindset
Design tokens + component libraries
12+
Types of industries
Cross-functional leadership
Design x Product x Engineering
Designed for teams at
Interested in working together?
Tell me a bit about what you’re looking for.
Designing products that feel effortless — and scale with clarity.
I’m Bilal Muhammad — a Product Design Lead based in New York. I partner with product and engineering to turn complex workflows into simple, high-quality experiences across mobile, web, and TV.
Currently: Product Design Lead at SageFocus: UX architecture, interaction design, scalable UI systemsOpen to: Remote roles, freelance projects, collaborations
My design philosophy
I design for clarity, confidence, and momentum.
Great product design isn’t just how something looks — it’s how quickly someone understands it, trusts it, and takes action.
My goal is to reduce friction, simplify decision-making, and create experiences that feel natural from the first interaction.
Clarity over complexity.
Remove noise. Keep the intent.
Systems over screens.
Build reusable patterns that scale.
Craft with speed.
Move fast — never ship messy.
What I do
I design products that scale — from strategy to systems.
I partner with product and engineering to turn complex problems into simple, high-quality experiences — designed to ship and built to scale.
Product strategy
Align goals, scope, and direction
UX architecture
Flows, IA, and journeys that make sense
Prototyping
Fast iterations, real validation
UI craft
Polish, hierarchy, interaction details
Design systems
Tokens, components, consistency at scale
Iteration
Ship, learn, improve continuously
How I work
My approach
Understand the problem
Align on goals, constraints, and what success looks like — so we solve the right thing.
Map theexperience
Turn complexity into clear structure, flows, and journeys that feel intuitive.
Prototypefast
Validate direction early, move quickly, and build alignment through real interaction.
Design forscale
Deliver polished UI, reusable patterns, and clean handoff that teams can ship with confidence.
Tools & strengths
Toolbox
Figma
UI design, prototyping, components, variables
Figjam
Workshops, mapping, alignment
Webflow
Responsive web builds, layout, interactions
After Effects
Motion design for product storytelling
Photoshop
Image editing, mockups, visual polish
Illustrator
Icons, vector assets, brand graphics
Miro
Collaboration boards, ideation, journey mapping
Notion
Documentation, planning, async collaboration
Keynote
Storytelling decks, case study narratives
Google Slides
Fast collaboration and stakeholder updates
Whimsical
User flows, quick diagrams, structure
Hotjar
Behavior insights, heatmaps, decision support
At a glance
Impact across products and platforms
10+
Years in product design experience
Mobile · Web · TV
Multi-platform experience
Global footprint
U.S. + MENA collaboration
Cross-functional leadership
Design x Product x Engineering
Systems mindset
Design tokens + component libraries
12+
Types of industries
100+
Digital experiences crafted
Designed for teams at
Interested in working together?
Tell me a bit about what you’re looking for.