The Ask.

We kicked-off the project with an intensive four-week design sprint to refresh the look & feel of the current application, keeping the same backend functionality. We wanted to have a well thought through experience that not only looks great but provides tangible values, makes it a lifestyle experience, and entice users to visit The Dubai Mall.

My Role.

I was involved for the The Dubai Mall mobile app redesign while I was at Creative Chaos as a Product Design Lead, and later at Emaar as a Lead Product Designer. My core responsibilities are as follows:

1. Involved in product strategy with product and business team.
2. Lead and hands on execution for end-to-end Product designs.
3. Initiated and executed design processes which includes user flows based on secondary market research, UX wireframes, end-to-end product design for all the user flows and product functionalities, developers handoff and design walkthroughs for the sprint features.
4. Created micro interactions animations using After Effects and Keynote for developer reference.
5. Designed UI inventory and visual guidelines for data uploading and product scale.
6. Designed App launch marketing visual assets for iOS and Google app stores.
7. Continuous enhancement of the product using the firebase data and customer touch-points.
8. I was also involved in CMS data uploading for consistent store and restaurants visual assets.

Impact.

We successfully launched the new TDM app just before new year, credit goes to the all-around day & night hard work from each of the team members. We received a very exciting response from our users when we made announcement on the World's tallest tower Burj Khalifa. We continued working on product enhancements and new feature launches based on user needs and in-mall customers primary research and interviews.